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Saks Fifth Avenue goes virtual
Mayuri Majumdar | Mar 25 2008

Well, online shopping lovers and haters, there is news. With the plethora of opportunities given out by the apparel manufacturers and merchandisers, virtual cataloging seems to be the current genre. Saks Fifth Avenue has officially launched their virtual catalogue. You can see the designs along with the accessories and can decide over which one to buy and which not. Not quite satisfied? Well, listen to this then, the models will adorn the dresses, walk the ramp and give you a wide angle of every portion of the dress. I guess it is really time for a virtual makeover. Oh yes, you will have to just imagine yourself in the place of the model in this case. Well, well, branding strategies are going too far to be predicted.

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